British Tourist Authority t/a VisitBritain/VisitEngland
BTA2235 - Product Audit, Development Tools and Skills Support
Four questions, no account, no card. If the fit is poor we say so and show you three better Notices.
Scope, in the buyer’s own words
VisitEngland (VE) is responsible for growing the value of England's visitor economy, working with and through a national network of Local Visitor Economy Partnerships (LVEPs). To direct product development, investment and campaign activity effectively, VE requires a complete, consistent and current view of England's tourism product and experience, segmented against priority market segments and viewable at LVEP region level.
VE does not currently hold this view in a single, structured and maintainable form. A manual audit at national scale would be slow, inconsistent and quickly out of date, and would not provide LVEPs with usable, region-level insight on where their product can be improved.
VE therefore wishes to appoint a Supplier, or Suppliers, with strong and demonstrable artificial intelligence (AI) expertise to deliver an AI-enabled product and experience audit, a national AI-based analytical tool that turns the audited inventory into actionable outputs filterable by LVEP region, and training that builds the capability of the LVEP network to use these outputs.
What you will be scored on
The buyer has not published the question set or the weightings yet. That is normal at this stage. A Draft is written to the documents as published, and we tell you plainly what is still unknown rather than guessing.
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Four questions and you will know whether this is worth your evening. 20 days left.